Lead Generation Services & Sales Cycle Support

High-quality leads are the lifeblood of any business. Lead generation services can be used to fill your sales pipeline with quality leads — and then to nurture them through the sales process.

A spectrum of MARCOM materials — Online & Print — may be used to generate leads, and to support each stage of your sales cycle


The most commonly requested lead generation services include:

  • Direct Mail (DM) Lead Generation Letter (1-2 pages) & Landing Page
  • DM Lead Generation Letter (1-2 pages) & Reply Card
  • DM package to Generate Orders for online products (simple or complex)
  • Sales Brochure (various forms, lengths)
  • Sales Flyer (one-page, front-and-back)
  • Lead Generation Email Campaign (promotes a special offer) & Landing Page
  • Email Series (Auto Responders to nurture leads) – series of 3-5
  • Blog Posts
  • E-Newsletter
  • Press Release
  • Case Studies (Customer Success Stories)
  • Video Scripts


You may want to choose a combination of these services to generate leads and then nurture them through your sales cycle.

Perhaps you'll start with a direct mail letter plus a specific website landing page where prospects can download a customer success case study, or watch a video about your products or services.

Follow that up with a series of emails (auto responders) and related blog posts, or a recurring E-Newsletter.

Maybe you need new brochures or sales flyers for an upcoming trade show... Many types of content may meet your objectives.

If you have something specific in mind, let’s discuss your needs — and focus on your success!